Ask the Buyer Corporate Excellence
BD and sales development — built around how buyers really decide
A bespoke programme for corporate business development and sales teams who are capable, busy and still losing tenders they should be winning. Delivered by a buyer with 25 years on the other side of the table.
Who this is for
Corporate teams with real capability and inconsistent results
Most BD teams do not lose because they are not good enough. They lose because their proposition is written for themselves rather than for the evaluator scoring it, and because positioning work starts far too late in the cycle.
This programme is scoped to your sector, your pipeline and your team's maturity. Every engagement is quoted individually after a short discovery conversation.
What the programme covers
How buyers actually evaluate
Your team learns the scoring mechanics behind public and corporate tenders — moderation, weighting, and what separates a 3 from a 5.
Qualifying the right opportunities
A repeatable bid/no-bid framework so your people stop burning weeks on tenders you were never positioned to win.
Positioning before the tender drops
Pre-market engagement, buyer conversations and framework timing — the work that decides the outcome before RFP day.
Writing responses that score
Structure, evidence, social value and pricing narrative — reviewed against the criteria a real evaluation panel applies.
Building a BD operating rhythm
Pipeline cadence, ownership, reusable content library and post-award debriefs that compound your win rate.
Coaching your leaders
One-to-one coaching for BD and sales leadership so the discipline sticks after the programme ends.
Every engagement is scoped and priced individually
Tell us about your team, your pipeline and where deals are being lost. We will come back with a proposal built around your situation.