AAsk the Buyer

Live webinar | Monday 19 October 2026 | 6:00pm to 7:15pm

Take a Seat at the Buying Table

You're good at what you do. So why does the contract keep going to someone else? In 75 minutes, a buyer who has awarded over £8 billion in contracts shows you where the contracts are, what "tender-ready" really means, and three live opportunities you could go after this month.

Your £47 is credited in full if you join the Contract Win Accelerator.

A 60-second video from Adrian is coming soon

If This Sounds Familiar, This Session Is for You

None of this means you're not good enough. It usually means nobody has shown you how the buyer sees your business.

Three Things You'll Know by 7:15pm

  1. 1

    Where the contracts actually are

    The portals, frameworks and places most SMEs never look, and how to search them in minutes, not hours.

  2. 2

    What “tender-ready” really means to a buyer

    The checks made before your answers are even read, and the gaps that quietly rule good businesses out.

  3. 3

    Real opportunities, live

    Three current contracts, read the way a buyer reads them: who should bid, who shouldn't, and why.

Plus live Q&A, so you can ask about your own situation.

Hear It from Someone Who Made the Decisions

Adrian Betton MCIPS spent 25 years on the buying side across government, the NHS, construction, financial services and major national programmes, awarding over £8 billion in contracts. He has read thousands of bids, sat in the moderation rooms and seen exactly why strong businesses lose. Now he's on your side of the table.

Michelle Raymond — host

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Who Should Join

  • Established UK businesses that want public-sector or corporate contracts
  • Owners and directors who have bid before and lost, or want to start properly
  • Anyone tired of guessing what the buyer wants

Not for anyone looking for a guaranteed win. Nobody can honestly promise that. This shows you how the decision is really made.

Book by Wednesday 7 October

Tell us your sector when you register and we'll bring live contracts from your sector into the session. You also get the Tendering FAQ: the 10 questions SMEs ask most, answered from the buyer's side.

Why We Charge for This

A small fee keeps the room focused on businesses serious about winning work, so the Q&A is worth your time. If you join the Contract Win Accelerator afterwards, your £47 comes off the fee in full.

Reserve Your Seat

£47 · No VAT is charged.

Questions

Will there be a recording?

Yes. Everyone registered gets the replay for seven days.

I can't make it live. Should I still register?

Yes. You'll get the replay and can send your question in advance.

Is this a sales pitch?

We'll spend most of the session teaching. At the end we'll explain the Contract Win Accelerator for anyone who wants to go further, and you're free to leave.

Is VAT charged?

No VAT is charged.

What if I've never bid before?

You're welcome. You'll learn where to start and what to put in place first.

Can I bring a colleague?

Each colleague needs their own seat so they get the joining link and replay.

Stop Guessing What the Buyer Wants

Seventy-five minutes on the buyer's side of the table. Monday 19 October, 6:00pm.